The average online store makes an estimate in the US $150,000 in monthly revenues while business at the end of one year generates almost $330,000 in monthly revenue. In 2020, a total of over 80 percent of consumers across the globe shopped online: reaching nearly 90 percent each, the leading regions that year were South America and Asia. North America had the lowest share with just over three in four consumers buying items on the internet.
So what makes E-Commerce store an E-Commerce store? How can you stand out above the rest especially in a time where Amazon stands tall as the #1 E-Commerce giant? That's what this blog is here to explain. To give you a few tips on how to be the best you can & links to help make announcing your products a lot more easier!
EMail Marketing
It's critical to have a good email marketing plan even if you have a physical business. Collect as many email addresses as possible from customers, prospects, people interested in your events, and so on. When your store becomes live, you'll be able to send an email to all of those folks informing them that they may shop online.
Keep gathering email addresses on your site because email is one of the most successful marketing strategies in the ecommerce armory. Some businesses use pop-up boxes to encourage customers to input their email addresses in exchange for a minor discount, such as 15% off their first order or free shipping.
You should also make sure you’re keeping a steady flow of communication with your email list. Develop a regular email cadence and include promotions, new content, product launches and other news that can encourage customers to visit your site.
Organic Social Presence
You'll want to take advantage of every chance to increase your digital interaction with your internet business. Giving your social media accounts a little extra love and making sure they're loaded with colorful photographs and interesting videos is one of the easiest and most effective ways.
If you currently have a great social media presence with a core audience, now is the time to expand on it. Increase the number of posts you make and spend more time developing great visual material and short, compelling videos. Increasing engagement with your followers raises the likelihood that their followers will become aware of your brand. Encourage people to share and use user-generated material.
Now is the moment to improve your social media presence.
You are not required to be present at all times. Make sure you're present on the channels that your target client frequents, and focus your efforts there.
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SEO Is King!
Search engine optimization (SEO) covers a wide range of topics, and attempting to optimize can lead you into a rabbit hole. If you're just getting started, here are a few things to keep in mind.
Put yourself in the shoes of your customer: how do they discuss your items, and what do they want to know?
Pay attention to the text on the page. On-page content includes product titles and descriptions, photos, blogs, and other information, among other things. You want to make sure that your material employs natural language that your customers could use when looking for similar products and that it answers their questions.
Create Interesting & Useful Content
Creating helpful content for customers looking to buy your product is a terrific approach to drive traffic to your site and establish your brand as an authoritative voice in your industry.
Google Ads
When you use Google Ads for search engine marketing, you can bid on keywords in order to appear first on search engine results pages. The goal of search engine optimization is to get the coveted "top spot" - but keep in mind that Google Ads will still appear first.
Search engine marketing is a terrific approach to promote your website because it requires no design and can be quite efficient at bringing in new visitors. You'll get real-time results and be able to fine-tune your campaign strategies as you go.
Complementary Brands
To cross-promote, form alliances with other brands. Find a company with a comparable target market but a different product. As a result, each business partner reaches a completely new and relevant audience. If you sell outdoor products, for example, an useful collaboration could be with a hiking shoe business.
Cross-promotion can be done in a variety of ways, and it can be done at any stage of the funnel. Co-sponsoring an outdoor living podcast or blog are examples of top-of-funnel activities. A co-branded gift guide could be a terrific endeavor depending on the time of year. You may even perform promotions further down the funnel, such as offering a discount on one product in exchange for the purchase of another.
Influencer Marketing
Influencers are those who have a huge internet following and the ability to "influence" their followers' purchasing decisions.
Working with the proper influencer can help you get your product in front of a lot of people and raise brand awareness. To get the most out of influencer marketing, make sure the influencer you've chosen has a following that matches your target audience and shares your values.
An influencer authoring a blog article about your product, sharing social media material reviewing or demonstrating your product, or talking about your product at an event are all common influencer marketing strategies. You can also collaborate on creative projects, such as Jeni's Ice Cream's cooperation with musician Tyler, the Creator. He came up with his own taste combinations for ice cream.
Leverage your offline store(s)
You can leverage your in-person time with your consumers to help drive visitors to your new online store if your brick-and-mortar firm has a strong name recognition and a loyal following.
You can employ non-intrusive methods to keep people engaged with your business after they leave the store, for example. This may include inviting them to join your email list at checkout, informing them about your customer loyalty program if you have one, and alerting them to any social media promos you're doing.
Conclusion
It can be intimidating to sell online for the first time or to upgrade your online presence to become a critical retail channel, but it's more than achievable if you take it one step at a time.
Maintain consistency, patience, and avoid becoming overwhelmed by taking on too much at once. Choose a few marketing strategies from this list that you believe will yield the best results for your company. Then, when you begin to see results, tweak and adapt.
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