A marketing plan must be a “winner.” If the plan does not help management to gain market share, increase sales, lower marketing costs, or otherwise “win”, the plan is a waste of time. This is crucial for small businesses that must get the highest return on every marketing dollar spent.
The Preppy Family will provide its clients with a broad range of “winning” marketing consulting services. These services include strategic planning as well as tactical implementation. Strategic planning utilizes those processes that lead to an executable marketing plan including identifying areas of opportunity, market segmentation, product line analysis, financial planning, competitive analysis, and culminate in the design of a project implementation plan. This will serve as a detailed road map for the planning and supervision of all marketing activities. Once completed, the tactical process is initiated leading to the real-world execution of the plan.