A friend of mine taught me that "I need to stop looking for customers & make it easier for people to find me!"
I thought about that for a while & started to meditate on it. This blog will explain what I got from it. I hope you learn to get something from it & that you can use it in your ventures.
A lot of small companies spend thousands on ads, going to career fairs, buying paper to make brochures, and business cards, buying software or some system after being sold to by some marketer, they put money on billboards & so much more. But the thing about it is that in some areas of the world that's their only means of marketing. But it wastes a lot of money. Compared to the big businesses who have the money to spend not only on all that stuff but on Facebook Ads, Google Ads, Email Marketing, Influencers, & subscriptions to different programs & more.
The difference in company spending, marketing & advertising is different all across the board & thing that makes the difference in these companies is their innovation & finances & that goes for small & big businesses.
But what if you followed the idea of
"Stop looking for customers & make it easier for people to find you!"
Here is the thing. For those who have a company where you provide services such as website design, virtual assistant, coaching, mentoring, video editor, photographer, dog walking, whatever else you can think of think about all freelance websites out there,
Fiverr
Topal
Jooble
Freelancer.com
Upwork
Flexjobs
SimplyHired
Guru
LinkedIn
Behance
99designs
Dribbble
People Per Hour
ServiceScape
DesignHill
TaskRabbit
These are just a few examples of all the sites out there, You can put your services on & they are FREE!!!!! This is what we mean by making it easier for people to find you. These companies spend thousands making sure that people find them on the web, so why not let them do the work.
Google Adwords, Facebook Ads, Instagram Ads, Snapchat Ads, & Tictok Ads, are all very useful. But do you have the money for it? It may take time to apply for any of these platforms but you have to choose money vs. time.
Thanks For Reading,
Al
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