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Instagram Ads Vs. Google Adwords


Many of companies are in dire need of help when it comes to trying to figure out what it takes to get there business out there. It's important to know the many social outlets that are out there, to get the proper information on each outlet. This blog will help you with two specific Social outlets Instagram & Google Adwords


Instagram


Here are some tips for using Instagram for business:

  1. Create a business profile: By switching to a business profile, you'll gain access to features like analytics, contact buttons, and the ability to run ads.

  2. Define your target audience: Knowing who you want to reach will help you create content that resonates with them and helps you achieve your business goals.

  3. Use relevant hashtags: Hashtags help your content get discovered by people who are interested in the topic. Choose hashtags that are relevant to your business and industry.

  4. Post visually appealing content: Instagram is a visual platform, so it's important to post high-quality, visually appealing content. This could include photos and videos of your products, behind-the-scenes glimpses of your business, or graphics and quotes related to your industry.

  5. Engage with your followers: Respond to comments and DM's, and take the time to like and comment on other accounts' posts. This helps build relationships and create a sense of community around your brand.

  6. Utilize Instagram stories: Instagram stories are a great way to share more personal, behind-the-scenes content with your followers. You can use them to give a sneak peek of new products, show off your team, or just share some fun moments from your day.

  7. Consider using Instagram ads: If you want to reach a larger audience, consider running Instagram ads. You can target your ads to specific demographics and interests, and track their performance using Instagram's analytics tools.

By following these tips, you can effectively use Instagram to promote your business and reach new customers.


Google Adwords


Google AdWords is a pay-per-click (PPC) advertising platform that allows businesses to display ads on Google's search results pages and other websites. Here are some ways small businesses can use AdWords:

  1. Increase visibility: AdWords can help small businesses increase their online visibility by placing their ads in front of potential customers when they search for relevant keywords.

  2. Target specific demographics: AdWords allows businesses to target their ads to specific demographics, including age, gender, location, and interests. This can help businesses reach their ideal customer.

  3. Track results: AdWords provides detailed analytics and reporting tools that allow businesses to track the performance of their ads and campaigns. This can help businesses understand what is working and what isn't, and make adjustments as needed.

  4. Test different ad copy and targeting: AdWords allows businesses to create multiple ads and target them to different groups. This can help businesses determine what messaging and targeting works best for their business.

  5. Enhance SEO efforts: By using AdWords, businesses can get their website to rank higher in search results, which can help drive organic traffic to their site.

Overall, AdWords can be a valuable tool for small businesses looking to increase their online visibility, reach their target audience, and track the performance of their advertising efforts.


Thank you for reading!


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